Michael Lehr Antiques
Live Auction

Fall Photographic History Auction, 2025

Sat, Sep 6, 2025 01:00PM EDT
Lot 338

S.S. Long & Bros Print Butter CDVs with Butter-Wrapping Press

Estimate: $100 - $200

Bid Increments

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$0 $10
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Pair of occupational cartes de visite documenting an innovative 19th-century butter-wrapping apparatus and the promotional materials of S.S. Long & Bros., a New York-based dairy distributor. One view captures a solitary display of the cast-iron press on wheels, staged with parchment sheets and blocks of butter, while the second features a man, likely one of the Long brothers, demonstrating the device in action. The wrapping press is surrounded by boldly labeled wooden crates and tubs of “Print Butter,” each bearing the firm’s name and city of operation.

Photographed by Cheverington at his Fine Art Gallery in Marysville, Ohio, these images offer rare visual testimony to the industrialization of dairy marketing and packaging in the post-Civil War period. The juxtaposition of machinery and handwork, along with the company’s branding, illustrates the evolving relationship between craftsmanship, advertising, and commerce in the American food industry.

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