Unusual composite carte-de-visite advertising card issued by the New England Photographic Gallery of Warren, Ohio, operated by Rice & Bliss, Artists. The front features a printed layout with five small portrait images arranged around promotional text describing the studio’s services. The portraits appear to represent individuals associated with the gallery, with names written beneath several of the images including Rice, Bliss, Holman, and Chase.

The printed advertising text promotes the studio as having the “largest gallery and most perfect facilities for doing first-class work,” and notes their method for copying old pictures. Such promotional CDV cards were produced by photographic studios during the 1860s–1870s as both advertising pieces and examples of the photographers’ portrait work. The layout resembles a small broadside advertisement presented in carte-de-visite format.

Reverse bears the studio imprint “Rice & Bliss, Photographers, Warren, O.” along with printed text noting that card negatives made within the last five years remain in their possession and pictures may be ordered from them. A scarce and visually interesting example of nineteenth-century photographic studio advertising.