Four-page printed advertising brochure for E. Sackmann’s Improved Amateur Photographic Apparatus and related photographic goods. Letterpress on paper, ca 1877. The brochure promotes cameras, chemicals, and accessories intended for amateur use, as well as magic lantern equipment and photographic printing services. The final page gives the address “46 Vesey Street, New York.”
The front page features a detailed woodcut illustration of a camera mounted on a tripod beside a round table displaying photographic plates, cases, and accessories. Prominent text reads “E. Sackmann’s Improved Amateur Photographic Apparatus” and “Any one can operate with perfect success,” with additional vertical text advertising “Pictures, Views,” and “Portraits, Pictures for Magic Lanterns, Ferrotype Pictures, &c.” The text emphasizes ease of use and portability, noting that the apparatus can be operated indoors or outdoors and is suitable for producing views, portraits, and copies. Technical descriptions reference achromatic lenses, sliding focus tubes, and prepared plates and chemicals supplied with the outfit.
Interior pages include extensive printed testimonials from users in locations such as Brooklyn, Moravia, Cincinnati, and Highland, describing successful results with the apparatus and ease of operation. A separate section advertises “The ‘Gem’ Magic Lantern,” illustrated with a woodcut of the device labeled “E. Sackmann & Co.”, with text describing its use for projected images and entertainment. Detailed pricing lists outline various outfit options, including ferrotype and negative-making kits, along with itemized costs for lenses, plates, chemicals, and accessories.
The final page promotes “Photograph Visiting Cards,” describing a process for producing miniature photographs mounted on cards with printed names, marketed as souvenirs and exchange items. Pricing is given for dozens and sample sets, along with instructions for sending photographs or tintypes to be copied. Additional text encourages agents to take orders nationwide, highlighting demand across the United States and Canada. The aded imprint at bottom reads “E. Sackmann, 46 Vesey Street, New York,” with portions of an earlier address obscured that appears to be 19 Vessey Street.
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