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Rare mid-nineteenth-century broadside advertising the services of daguerreotypist Clark Rogers, offering "Colored Daguerreotype Portraits" and "Colored Daguerreotype Miniatures" to residents of Rochester and the surrounding area. The striking visual layout features a large central woodcut illustration of a finely dressed woman with long hair and a bird perched on her finger, framed by ornate borders and bold typeface announcing Rogers’s specialty in producing hand-tinted photographic portraits.
The text emphasizes Rogers’s technical skill, promising images "not to be surpassed," delivered quickly and affordably. The announcement touts his superior photographic apparatus, long professional experience, and the satisfaction of former patrons. Printed by Canfield & Warren, Book & Job Printers, under the Museum in Rochester, New York, the piece reflects the early commercial promotion of photography as a refined and personalized art form. This piece is ideal for framing and hanging on your wall, it measures 14" by 10"
Ephemeral photography broadsides from the daguerreian period are exceptionally scarce, especially those referencing the labor-intensive process of hand-coloring images. This example is significant not only for its bold visual appeal but also for its documentation of the expanding photographic trade in upstate New York during the 1840s or early 1850s, when itinerant and local photographers like Rogers competed for clients through such striking promotional materials.
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