Michael Lehr Antiques
Live Auction

Fall Photographic History Auction, 2025

Sat, Sep 6, 2025 01:00PM EDT
  2025-09-06 13:00:00 2025-09-06 13:00:00 America/New_York Michael Lehr Michael Lehr : Fall Photographic History Auction, 2025 https://auction.michaellehrantiques.com/auctions/michael-lehr-antiques/fall-photographic-history-auction-2025-20189
We are pleased to announce our next auction, featuring approximately 200 individual lots drawn from a diverse and compelling range of 19th- and early 20th-century photography. This sale focuses on vernacular images, photographs created not as formal studio portraits or elite commissions, but as direct, unscripted records of lived experience. These are objects made by and for everyday people, preserving moments of intimacy, labor, travel, performance, identity, and loss.
Michael Lehr Antiques info@michaellehrantiques.com
Lot 156

CDV Photo Ad for H. Noss Gallery, New Brighton, Pennsylvania

Estimate: $200 - $300
Starting Bid
$100

Bid Increments

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Promotional carte de visite photograph advertising the H. Noss photographic gallery of New Brighton, Pennsylvania. The design creatively spells out “H. NOSS’ GALLERY” using miniature portraits to form each letter, surrounding a central portrait of a man framed by an array of individual studio images featuring men, women, and children posed in formal attire. These portraits not only demonstrate the studio’s technical range but also serve as a visual endorsement of the photographer's popularity and clientele.

Identified at the bottom as the work of “H. Noss, New Brighton, Pa.,” the card reflects a post-Civil War advertising strategy aimed at positioning the studio as both a family-friendly and artistically accomplished establishment. The playful yet structured montage serves as a testament to the photographer’s skill in layout and portraiture, and is an excellent surviving example of 19th-century photographic self-promotion.

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