Michael Lehr Antiques
Live Auction

Fall Photographic History Auction, 2025

Sat, Sep 6, 2025 01:00PM EDT
Lot 156

CDV Photo Ad for H. Noss Gallery, New Brighton, Pennsylvania

Estimate: $200 - $300

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Promotional carte de visite photograph advertising the H. Noss photographic gallery of New Brighton, Pennsylvania. The design creatively spells out “H. NOSS’ GALLERY” using miniature portraits to form each letter, surrounding a central portrait of a man framed by an array of individual studio images featuring men, women, and children posed in formal attire. These portraits not only demonstrate the studio’s technical range but also serve as a visual endorsement of the photographer's popularity and clientele.

Identified at the bottom as the work of “H. Noss, New Brighton, Pa.,” the card reflects a post-Civil War advertising strategy aimed at positioning the studio as both a family-friendly and artistically accomplished establishment. The playful yet structured montage serves as a testament to the photographer’s skill in layout and portraiture, and is an excellent surviving example of 19th-century photographic self-promotion.

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